How have modern technologies transformed online clothing stores? Online clothing sales are no longer like they used to be. New technologies such as artificial intelligence, virtual try-on, and data analysis have revolutionized the structure of online stores. Traditional problems of online clothing sales Lack of confidence in size, high return rates, and lack of tactile experience of clothing have been perennial problems of online sales. The role of virtual try-on Virtual try-on allows customers to see the appearance of clothing on their body before making a purchase. This technology increases trust and reduces hesitation in purchasing. Artificial intelligence at the heart of online stores Artificial intelligence algorithms analyze user behavior and provide personalized recommendations, optimizing the shopping experience. Advantages of using new technologies - Increased conversion rates - Reduced returns - Increased customer satisfaction - Differentiation from competitors Platforms such as Fittingbyme, which offer virtual try-on solutions, help stores have a smarter sale: https://fittingbyme.com Conclusion Stores that do not use modern technologies will lag behind in the competitive clothing market in the future.